August 13, 2008
Text the Vote
I've spent much of the last couple of weeks interviewing people and thinking about Barack Obama's online and offline organizing strategy. It's a very impressive operation—one that is not getting the credit it deserves (which is, I believe, precisely what the Obama campaign wants it to be: off the radar and away from the glare of the campaign spotlight).
My debut op-ed in the New York Times today deals with the Obama campaign's innovative use of text messaging for offline organizing:
"Sometime between now and the convention, Barack Obama, just like the cool kid in study hall, will surreptitiously send a text message announcing his pick for vice president. The ploy may seem silly — the fad candidate adopts the latest tech fad — but it’s an important part of one of Mr. Obama’s most under-recognized campaign efforts."
Read the whole thing here. I have to say: It's pretty cool to be published on the same page as Thomas L. Friedman.
