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Googlebombing McCain

By February 23, 2008No Comments

It’s only fitting that the candidate whose greatest YouTube moment is the “bomb bomb bomb Iran” sing-along might soon find some bombs of a slightly different kind turned on him.
One of the most effective “Googlebombs” in popular culture has been the linking of George Bush to “miserable failure,” as Google itself has noted. Googlebombing, of course, isn’t an accurate natural search result but instead one that relies on the way that Google calculates page rankings by linking specific phrases to search results. Thus a lot of people linking the phrase “miserable failure” to George W. Bush’s biography ensures that Google thinks the words are related. As Google has explained in the past:

People have asked about how we feel about Googlebombs, and we have talked about them in the past. Because these pranks are normally for phrases that are well off the beaten path, they haven’t been a very high priority for us. But over time, we’ve seen more people assume that they are Google’s opinion, or that Google has hand-coded the results for these Googlebombed queries. That’s not true, and it seemed like it was worth trying to correct that misperception. So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs.

Now Google may be facing a new round of ‘bombs. There’s a movement afoot on Open Left to begin the Googlebombing of John McCain, the GOP nominee-to-be. Here are Open Left’s five current suggestions:

  1. John McCain. You Tube showing John McCain as a flip-flopper. Current Google rank:12. Is not a news site.
  2. John McCain. Anti-McCain attack site featuring videos and McCain’s connection to lobbyists. Current Google rank: 22. Is obviously an attack site rather than a news source.
  3. John McCain. The original McCain Googlebomb tying McCain to Bush on Iraq. Current Google rank: 26. CBS News is the source. Title comes off as garbled in the Google search. Also, McCain is going to make this connection the basis of his campaign, so it might not be necessary.
  4. John McCain: Crooks and Liars tag for John McCain. Current Google rank: 30. Will be constantly updated. It is a blog, but one with a great title when it comes to attacking a Republican nominee.
  5. John McCain: Mother Jones article about McCain wanting to keep troops in Iraq for 100 years. Current Google rank: 76. Negatives: long and somewhat garbled title.

Googlebombs have historically been a tool/joke of the left. Can the conservatives online begin to generate some fun themselves at the expense of Hillary Clinton or Barack Obama?