I’ve spent much of the last couple of weeks interviewing people and thinking about Barack Obama’s online and offline organizing strategy. It’s a very impressive operationóone that is not getting the credit it deserves (which is, I believe, precisely what the Obama campaign wants it to be: off the radar and away from the glare of the campaign spotlight).
My debut op-ed in the New York Times today deals with the Obama campaign’s innovative use of text messaging for offline organizing:
“Sometime between now and the convention, Barack Obama, just like the cool kid in study hall, will surreptitiously send a text message announcing his pick for vice president. The ploy may seem silly— the fad candidate adopts the latest tech fad—but it’s an important part of one of Mr. Obama’s most under-recognized campaign efforts.”
Read the whole thing here. I have to say: It’s pretty cool to be published on the same page as Thomas L. Friedman.
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