The GOP’s Innovation Provider

I made much in “The First Campaign” about the lag between the Democrats and Republicans in terms of online energy and innovation. One needs to look no further than the presidential race this week, where Joshua Levy over at TechPresident.com asked yesterday, “Come on, I need me some McCain-iana! Can’t someone do something online for John McCain?”
Today the Republican National Convention took an important step forward, naming Google as the event’s “official innovation provider” and launched a new RNC YouTube channel to highlight convention video. The release explains: “As Official Innovation Provider, Google Inc. will enhance the GOP’s online presence with new applications, search tools, and interactive video. In addition, Google will help generate buzz and excitement in advance of the convention through its proven online marketing techniques.”
“Google and YouTube are synonymous with innovation, and our groundbreaking collaboration will set a new precedent for engaging and involving Americans in the Republican National Convention,” Convention President and CEO Maria Cino was quoted in the release saying. “We also remain firmly focused on providing the eventual Republican nominee with every tool available to communicate his message to the American people