Yes, We Can

A year ago as I was reporting “The First Campaign,” tech/politics pioneer Andrew Rasiej predicted that 2008 would be remembered for the “voter-generated content” that transformed the election.
Now the Black Eyed Peas and Jesse Dylan (son of Bob) may not count as ordinary voters, but their new music video “Yes We Can” is a model for the types of things that people can do today in the first campaign that never would have been possible before.
The video overlays Barack Obama’s “Yes We Can” speech after the New Hampshire primary with music and accompaniment from stars like John Legend, Herbie Hancock, Common, Kareem Abdul Jabbar, Scarlett Johansson, Tatyana Ali and Nick Cannon. It’s a perfect example of the types of content that never would have seen the light of day just four years ago